As we all noticed, a website does not only consists of text, in most cases, it also contains pictures or graphics as well. Perhaps we often overlooked at this fact but web graphics play an important role for every web pages to generate more traffic and inbound links.
Web graphics are as important as the content of your website.
For many website owners and designers, having a web design that is professional-looking and has a polished appearance are strongly important since it can give your visitors and customers a creative idea of what they are looking at. Take note that web pages that are not equipped with interesting graphics will not be viewed by many visitors. Designing graphics is not only important, but their position in the website mostly decides the success or failure of your online business. So it is better to add some attractive colors and visual appeal to magnify a professional feel.
However before you start learning the basics of web graphics, it is important to think about how graphics can be used effectively to enhance pages without creating accessibility and usability problems. Have in mind that the goal of any graphics is to keep people on your site longer. Great photos or artwork can make visitors linger just a bit longer, and this can be the difference between success and failure. And other design elements, such as use of color or strategic use of arrows and bullets, and call to actions can bring attention to great benefits.
Web graphics can be used in many different ways – depending on your objective.
- It can be used when you want to explain something which is not possible to explain through text or words.
- Or if your aim is to sell products, then just show your product through pictures. Remember that it is good to place web graphics in context with the information being presented.
- If you have product descriptions on your web site, then you should have the related graphic depiction next to them.
- It’s better to use logos, cartoons, graphs and charts where they make a reasonable sense.
Graphics are more than just adding a “pretty picture” to a Web page.
In some cases, it also serves as one of the reasons why people stays longer to a website (aside from looking at the content). So better yet choose a picture that has the ability to clearly state the purpose of your services. Furthermore, the load time of your graphics is of critical importance. The larger the file, the longer it will take to load, and graphics files can be very large indeed. Huge graphics that take hours to load are a sure sign of an unprofessional site, and they will chase visitors away.
Fortunately, there are several things you can do to keep your load times reasonable. First is to simply optimize your web graphics. Graphic files include information about the color palette of the image, which can be superfluous. By discarding information about colors that aren’t used in the image, the file size can sometimes be greatly reduced, with no loss in quality.
It is true that sometimes a picture is worth a thousand words. Thus, never under estimate the power of web graphics – it can and should complement your message. You must take care regarding which graphic you like to show on the top of the screen as mostly visitors ignore it and take it only as an advertisement.